Timing is Everything” Campaign Wins Pharmaceutical Technology Excellence Award
Award | Pharmaceutical Technology Excellence Award – Brand Leadership |
|---|---|
Presented by | Pharmaceutical Technology |
Date | January 2025 |
Strategic Storytelling in Pharma
Our business was honored with the Pharmaceutical Technology Excellence Award for its “Timing is Everything” campaign, which spotlighted our controlled release excipient portfolio — METHOCEL™, ETHOCEL™, and POLYOX™.
The campaign featured a teaser countdown, a dedicated microsite, and a hero video that captured the science and strategy behind controlled release technologies. It successfully positioned the business as a thought leader in excipient innovation, driving engagement across digital platforms and industry events.
Why It Matters
“Timing is Everything” wasn’t just a campaign, it was a strategic narrative that connected formulation science with patient outcomes. It elevated brand visibility, educated formulators, and reinforced our commitment to advancing oral drug delivery.
Explore the Campaign:
